Private guide in Seoul, guided tours in Seoul, Korea South

Seoul
Korea South

Information about Seoul

What makes the city of Seoul attractive to tourists in South Korea?

Seoul, the capital of South Korea, is one of the most dynamic and multifaceted metropolises in Asia, where ancient traditions harmoniously blend with ultra-modern architecture and cutting-edge technology. Located in the heart of the country, it offers tourists incredible diversity — from ancient palaces and Buddhist temples to skyscrapers, neon-lit streets, and high-speed metro. Seoul is a city of contrasts, where a historic district can sit just around the corner from a trendy neighborhood filled with street art, and a temple may neighbor a hub of K-pop and beauty culture.

The city attracts tourists of all ages and interests: history lovers, shoppers, foodies, music fans, and nature enthusiasts. Here, you can stroll through urban parks, attend festivals, dine in a restaurant 500 meters above ground, and shop in some of Asia’s largest malls. Seoul is also renowned for its safety, cleanliness, and advanced transportation system, making it an ideal destination for first-time visitors to Korea.

What attractions should you visit in Seoul?

• Gyeongbokgung Palace — the main royal palace of the Joseon Dynasty, featuring museums and the changing of the guard ceremony.
• Jongmyo Shrine — a historic Confucian shrine dedicated to Joseon kings, recognized as a UNESCO World Heritage site.
• Lotte World Tower — one of the tallest skyscrapers in the world, with an observation deck and a luxury shopping mall.
• Insa-dong Street — a traditional street lined with craft shops, teahouses, and souvenir stores.
• Namsan Park — a scenic green space with N Seoul Tower offering panoramic views of the city.
• Hyehwa (Hyundai) District — a vibrant student area with street performers, bars, and fashion boutiques.
• Dongdaemun Market — the largest night market in Korea, selling clothing, accessories, and street food.
• K-pop Museum — an interactive museum dedicated to the history and evolution of Korean pop music.
• Itaewon Street Art Alley — a lane filled with murals, sculptures, and photo zones.
• Seoul Light Festival — an annual event featuring illuminated bridges, light shows, and live music.

Why is it better to explore Seoul with a private guide in Seoul?

Exploring Seoul with a private guide in Seoul helps you navigate the vast metropolis efficiently and avoid getting lost in its complex layout. Many attractions require context to fully appreciate their historical and cultural significance. A guide can not only explain the Joseon Dynasty or K-pop phenomenon but also arrange visits to exclusive exhibitions, workshops, or traditional dinners. Thanks to private guides in Seoul, you can access off-the-beaten-path locations and enjoy a personalized itinerary tailored to your interests.

When is the best time to visit Seoul and what language is spoken there?

The best time to visit is from March to May and September to November. Spring brings cherry blossoms, while autumn features vibrant foliage. Summers are hot, but shaded parks remain comfortable. Winters are cold, yet the city is especially scenic during holiday light displays. The main language is Korean. Basic English is available in tourist areas, but for a full understanding of cultural nuances, it’s recommended to use a private guide in Seoul.

What local food should you try and how is shopping in Seoul?

Be sure to try kimchi, bibimbap, kimbap, tteokbokki, and street food at Dongdaemun Market. In restaurants, don’t miss grilled meats or makgeolli. Shopping is a top priority — in Myeongdong, Gangnam, and Insadong, you’ll find fashion, cosmetics, electronics, and souvenirs. Great gifts include a Korean skincare set, a mini-hanbok, or a K-pop themed souvenir. Exporting ancient artifacts, rare plants, or animals is prohibited.

What currency is used in Seoul and what should you know about behavior and safety?

The currency is the South Korean won. It’s recommended to exchange money at banks or official exchange points. Cards are accepted in hotels and large stores, but cash is better at markets. Seoul is a very safe city with low crime rates. Respect local customs: remove shoes indoors, avoid pointing with fingers, and keep quiet on public transport. Main challenges include the language barrier and crowded subways during rush hours.

How to get to Seoul and what should you know about population and ecology?

The best way to reach Seoul is via Incheon or Gimpo International Airports, then take the AREX express train, subway, or taxi to the city center. The population is around 9.5 million. Buddhism, Christianity, and Confucianism are the main religions. Ecology is well-managed — parks, bike paths, and waste recycling systems are widespread. In the evening, visit N Seoul Tower, walk along illuminated bridges, or dine with a city view. Children will enjoy the park, K-pop Museum, and Light Festival.

Why should you choose private guides in South Korea for visiting Seoul?

Choosing private guides in South Korea allows you to experience the country from cultural, historical, and technological perspectives. A private guide in South Korea tailors the itinerary to your interests — whether it’s palaces, shopping, or music. This is especially valuable in megacities like Seoul, where real local life lies beyond the surface of tourist routes.

Why should every tourist visit Seoul?

Seoul is the heart of modern Korea, where ancient and new coexist in harmony. It offers endless experiences, safety, and comfort. The city is perfect for anyone who wants to see the country in all its diversity — from traditions to innovations.

5 Reasons to Visit Seoul

1. A unique blend of ancient palaces and futuristic skyscrapers.
2. One of the largest and most diverse shopping destinations in the world.
3. The birthplace of K-pop and the epicenter of modern Korean culture.
4. A safe, clean, and convenient city with excellent infrastructure.
5. The perfect place to experience South Korea — whether it’s your first visit or your tenth.

Our Tips for Tourists in Seoul

• Download a subway app — it shows optimal routes with transfers.
• Visit Dongdaemun Market in the evening — that’s when it’s liveliest and most colorful.
• Don’t miss a photo in front of Gyeongbokgung Palace — mornings offer the best light and fewer crowds.
• Try tteokbokki from a street vendor — it’s a classic of Korean street food.
• Book your Lotte World Tower observatory tickets in advance — lines can be long.